JITB X RED BULL INFUSION
Jack In The Box has long been the King of the Late Night often being open 24 hours at most locations, but they always want to do more to establish this dominance. Thereβs no better way to enjoy late night Jack anytime and anywhere than with a Red Bull infusion. The team came up with an explosive concept to unleash this collaboration and introduced it in an exciting way. I was able to help out with the pre production of this crazy infusion to being on set checking over the look of the gifs, statics, and video shots to really bring that true Jack Box Energy to life in this fun campaign.
Chiat/Day/LA
CW Jamie Wynn, Megan Lange, AD Stephanie Sczublewski, Ashton Griffin, CD Juan Morris, Mark Bielik, Prod. Danny Arnone, Max Heit.
The steps to obtaining that big jack energy were posted on Twitter, Tiktok, ig, and reddit to drive engagement.



