JITB: SUPER BOWL Party Fouls

Jack In The Box didn’t want to spend millions on a Super Bowl ad, but they wanted to make some noise on game day. Jack In The Box needed to kick off their free delivery special for the Mega Munchie Meal during the game to make Jack fans goto meal, so we decided to put Party Fouls on blast on Super Bowl Sunday. Social shareable videos of football fans committing party fouls were posted to their account to get more people to choose Jack versus settling for the same boring game day snacks and rude mannerisms that’s usually brought to the table. My role was to concept and art direct the way we could bring this idea to life. I picked out talent, materials needed for the shoot, and helped manage it from start to finish.

Chiat/Day/LA

CW Megan Lange, AD Ashton Griffin.