Real IMPAct

JJ Watt was an amazing player on the field, but an even better person off the field. For his retirement we decided to show the duality of his impact on and off the field with a 60 second film. Gatorade also pledged to donate 99k to the JJ Watt Foundation so that he can continue to make his impact after his playing days are past him. This film was debuted on social media in addition to ESPN and the NFL Network on the first day of the NFL Draft. I worked on this project from its inception to completion helping concept the idea and social activation, picking out footage, music, pictures, editing, and color grading.

CW Evelyn Harper, Megan Lange, AD Piper Alkonis, Ashton Griffin, GCD Mark Peters